Vacation Bible School campaign flopped

On a discussion list a sister lamented that an intense publicity campaign for her congregation’s Vacation Bible School produced not a single visitor. Visitors did come: the friends brought by the Christians’ children. She wondered what was working these days. Several good responses were given, and mine probably didn’t contribute much to the discussion, but here it is, nevertheless:

Seems to me it’s a testimony to the power of personal relationships and how those ought to be pursued.

One suggestion, perhaps silly: How about calling it something besides “school?” Maybe Vacation Bible Festival, or something of the sort. VBF. Does that have a ring to it or what?

What do you think?