Every time I see that alcohol commercial about the world’s most interesting man, I don’t know whether to puke or to laugh. Underneath, you can almost sense the irony of those who know the truth about alcohol. The appeal is so straightforward: Drink our product, and attract women like ripe fruit attracts flies. “Come, all you dullards and dummies, drink up and find the secret to being cool and sexy.” Yeah, right.

In that great Book of Despair, the wise man writes about his wide and varied experiences, none of which really brought him satisfaction. He wrote about wine and women, wealth and winning, worldliness and wisdom. Continue reading