Campus Crusade for ChristCampus Crusade for Christ, an evangelical outreach group, is changing its name to … Cru. Seriously. These guys need some marketers who know their business. Not some motley crew. Or Motley Crue.

First, they’re dropping “Campus” because they got mission creep and started different programs. So far, so good.

Then, Crusade sounds too medieval, creepy, and offensive to Muslims. So it goes out the window as well. Are you with me?

Next, they ax “Christ” from their name, too. They say that the meaningless name “Cru enables us to have discussions about Christ with people who might initially be turned off by a more overtly Christian name. We believe that our interaction and our communication with the world will be what ultimately honors and glorifies Christ.” Continue reading