James Clear mentioned┬átoday the 1977 copy-machine study, where social scientists experimented with people cutting in line at the copy machine. When they explained their action with the word “because,” permission jumped from 60 to 94 and 93 percent. The actual reason why didn’t matter, since in the second case the statement made no sense. But both “because” statements worked, for people like to have reasons for what they do. Continue reading