Campus Crusade for ChristCampus Crusade for Christ, an evangelical outreach group, is changing its name to … Cru. Seriously. These guys need some marketers who know their business. Not some motley crew. Or Motley Crue.

First, they’re dropping “Campus” because they got mission creep and started different programs. So far, so good.

Then, Crusade sounds too medieval, creepy, and offensive to Muslims. So it goes out the window as well. Are you with me?

Next, they ax “Christ” from their name, too. They say that the meaningless name “Cru enables us to have discussions about Christ with people who might initially be turned off by a more overtly Christian name. We believe that our interaction and our communication with the world will be what ultimately honors and glorifies Christ.”

That’s an amazing statement considering Peter’s words, “But if you suffer as a Christian, do not be ashamed, but glorify God that you bear such a name” (1 Peter 4:16 NET).

So they’re going for subtlety, undercover, don’t want people to know they’re Christians, so they can start discussions and finally work their way around to the subject, is that it?

Whatever happened to New Testament proclamation?

I’m grateful to be called a Christian, will speak the name of Christ at every turn and glorify God in Christ’s church, am ready to suffer for the name of Christ and speak the word of Christ to all. I’m ready for his name to be soon heard from my lips.

We’ve seen this before, what’s become a tendency, a wave, if you will. In God’s church as well, not just among Protestants. Some of our brethren are crazy in the head doing the same sort of thing. Making that good impression, winning the more, is so important that essential principles are cast aside. People have no idea any more of what the basics are.

More than that, my good people, it doesn’t work. They know who you are. Or will, at your first baptism or hands raised in the air, or however you teach people your version of the gospel. You can’t hide it. Nor should you. In this Internet age of transparency, people see through you.

Finally, I wonder how the name change will fly in Brazil. The word cru means … raw.


What do you think?