Some joke that Jesus authored the KJV. Well, the KJV has enduring quality (400 years as a standard qualifies as enduring, I’d think) as a literary work as well as being an excellent translation. For reading and memorization, and even for capturing some nuances of the original here and there, the KJV seems to take superiority. I have found that, among modern versions, only the NASB to be anywhere near as readable for daily meditation.
As for people reading the Book in general, it has to be among the most tragic and ironic of statisticsin history, that Americans, a society whose cornerstone was this Book, and which has done more to promote its distribution than any nation in history, would become biblically illiterate.